Client: Dairy Farmers of Canada

Power4Bones is a social marketing campaign that teaches bone-health to grade 5 children. The very successful pilot phase of the project took place in January 2005. Power4Bones is now an annual campaign serving over 3000 classrooms a year.

IDÉOmedia was responsible for concept, writing, illustration and design of all parts of the campaign, which includes educational web games, comic books, a board game, ecards, stickers, and prizes.

Click on the thumbnails to explore illustrations from the project, or visit www.power4bones.com